Fractional CRO & Growth Strategist

I Find Money Businesses Are
Leaving on the Table — And Fix It Fast

Your part-time CRO with full-time impact. 20+ years turning underperforming websites into revenue-generating machines — without the overhead of a full-time hire.

Schedule a Discovery Call See My Results

Proven Results That Move the Needle

Numbers don't lie. Here's the impact of strategic optimization combined with hands-on execution.

316%
Conversion Rate Improvement
Increased signup conversion from 10.12% to 42.11%
40%+
Organic Traffic Growth
Through technical SEO and content optimization
200+
Websites Managed
With measurable performance improvements
50+
A/B Tests at Heroic
Hundreds more throughout 20+ year career

What I Do

For 20+ years, I've been the person companies call when they need someone who can see the whole picture, move at startup speed, and deliver measurable results.

I don't just optimize websites — I diagnose why revenue isn't flowing, architect solutions, and implement them while others are still in meetings.

I work fractionally — giving you C-level expertise and execution without the C-level price tag or full-time commitment.

What "fractional" means: You get dedicated time each week/month with an executive-level strategist who can also implement. Think of me as your part-time CRO who can actually build what I recommend.

Why Companies Choose Me

See the Whole Picture
Systems thinking across marketing, development, UX, and analytics
Move at Startup Speed
Clients see results in weeks, not months
Strategy + Implementation
I don't just recommend solutions — I build them
Proven Track Record
1,000+ projects for startups to Fortune 500 companies
💰

Executive Expertise, Fraction of the Cost

Get CRO/CMO-level strategy without $200K+ salary + benefits

🎯

Flexible, Scalable Engagement

Scale up for launches, scale down for maintenance — no layoffs needed

⚡

20+ Years Pattern Recognition

I've seen this before — you get solutions in weeks, not months

Technical Expertise That Drives Results

Not just another generalist. I bring mastery-level expertise across the entire digital ecosystem.

CRO & Analytics

  • • A/B & Multivariate Testing
  • • Conversion Funnel Optimization
  • • GA4, Hotjar, Segment Analysis
  • • User Journey Mapping
  • • Data-Driven Strategy

Full-Stack Development

  • • React, Next.js, Vue.js
  • • HTML5, CSS3, JavaScript/TypeScript
  • • PHP, MySQL, APIs
  • • Responsive & Mobile-First Design
  • • WCAG/ADA Compliance

CMS & Platforms

  • • WordPress (Custom Themes & Plugins)
  • • HubSpot CMS (HubL Expert)
  • • Marketing Automation
  • • Shopify, Joomla, Drupal
  • • API Integrations (Stripe, Salesforce)

Core Technologies

WordPress HubSpot React Next.js JavaScript TypeScript PHP MySQL Google Analytics Google Tag Manager SEO A/B Testing Figma Git

Fractional Leadership Experience

From startups to Fortune 500 companies, I've delivered executive-level results on a fractional basis.

FRACTIONAL ROLE

Fractional CRO Manager & Marketing Lead

Heroic Public Benefit Corporation
2022 – 2025
  • • Served as part-time CRO, driving conversion optimization and growth strategy
  • • Increased conversion rates from 10.12% to 42.11% (316% improvement) through systematic A/B testing
  • • Grew organic traffic 40%+ through technical SEO and content optimization strategies
  • • Built custom integrations connecting HubSpot, Stripe, RevenueCat, and app entitlements
  • • Developed Next.js/HubSpot module eliminating third-party dependencies
  • • Executed 50+ A/B tests with measurable revenue impact
FRACTIONAL CONSULTANT

Fractional Senior Developer & Consultant

eSkillz
2022 – Present
  • • Managing 20+ client projects on fractional basis with WordPress and HubSpot CMS configurations
  • • Providing strategic consulting and hands-on development for multiple concurrent clients
  • • Implementing WCAG/ADA compliance across all client websites
  • • Building custom integrations using PHP/MySQL and modern JavaScript frameworks
  • • Delivering responsive website development with focus on performance optimization
CONTRACT ROLE

Senior E-Learning Developer (Contract)

Wells Fargo
2018 – 2022
  • • Built interactive, gamified e-learning courses using Articulate Storyline, HTML5, and JavaScript
  • • Designed custom SCORM packages ensuring seamless delivery across LMS platforms
  • • Implemented full ADA and WCAG compliance features for accessibility
  • • Developed templates and widgets reducing course production time
FREELANCE CONTRACT

Freelance Web Development Manager

DIA
2010 – 2018
  • • Managed SEO and digital strategy for 200+ websites simultaneously on contract basis
  • • Drove 44% growth in organic traffic and 17% increase in conversion rates
  • • Built frameworks and processes enabling consistent quality across massive volume
  • • Trained cross-functional teams in SEO, analytics, and lead generation best practices

The Fractional Advantage

I've worked fractionally with Wells Fargo, Children's Wisconsin, Pearson Education, Heroic, BabyQuip, Atlantic Bay Mortgage and dozens more — delivering C-level expertise without C-level overhead. You get 20+ years of pattern recognition, strategic thinking, and hands-on execution without the commitment of a full-time hire.

See full portfolio and additional clients at UIX.tech
"Tania demonstrated an exceptional ability to diagnose complex conversion challenges and turn them into measurable growth. What set her apart was how she connected every technical decision to real human outcomes... Her ability to integrate strategy, technology, and heart will continue to create transformation."
Jana Dybinski
VP, Impact & Culture, Heroic Public Benefit Corporation

Ready for Fractional CRO Leadership?

Get executive-level CRO strategy and hands-on implementation without the full-time commitment. I work with 2-4 companies at a time, giving you dedicated weekly/monthly time blocks to drive measurable revenue growth.

How Fractional Engagement Works

1

Discovery Call

We identify your biggest revenue leaks and determine if there's a fit

2

Flexible Time Commitment

10-20 hours/week or 2-5 days/month — whatever fits your needs and budget

3

Fast Results

Strategy + implementation = you see improvements in weeks, not months

Ideal for companies that need:

Revenue leaks you can't diagnose
CRO expertise without $200K+ salary
Strategy + development in one person
Mission-driven velocity + depth
Fast execution without agency delays
Someone who's done this before
Schedule a 15-Minute Discovery Call Connect on LinkedIn

Currently accepting 1-2 new fractional engagements